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Internationalisation and Mode Switching: Performance, Strategy and Timing Uwe Sachse 2012 edition
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Internationalisation and Mode Switching: Performance, Strategy and Timing
Uwe Sachse
Managing an international operation is seen by many as one of the most challenging activities in an enterprise. This title offers substantial answers to the question of how companies behave after they have entered a particular foreign market. It shows that companies pursue characteristic internationalisation pathways through their choice of mode.
418 pages, 50 black & white illustrations, 82 black & white tables, biography
| Mediji | Grāmatas Paperback Book (Grāmata ar mīksto vāku un līmēto muguru) |
| Izlaists | 2011. gada 4. novembris |
| ISBN13 | 9783834931306 |
| Izdevēji | Springer Fachmedien Wiesbaden |
| Lapas | 418 |
| Izmēri | 148 × 210 × 23 mm · 521 g |
| Valoda | Angļu Vācu |
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