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Markenfit und Markenwirkung: Theoretische Modellierung, methodische Validierung und empirische Befunde Hans-Jorg Sturm 2011 edition
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Markenfit und Markenwirkung: Theoretische Modellierung, methodische Validierung und empirische Befunde
Hans-Jorg Sturm
407 pages, black & white illustrations, black & white tables, bibliography
| Mediji | Grāmatas Paperback Book (Grāmata ar mīksto vāku un līmēto muguru) |
| Izlaists | 2011. gada 14. jūnijs |
| ISBN13 | 9783834931160 |
| Izdevēji | Springer Fachmedien Wiesbaden |
| Lapas | 407 |
| Izmēri | 148 × 210 × 22 mm · 512 g |
| Valoda | Vācu |
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