Stefanie Paluch
Remote Service Technology Perception and Its Impact on Customer-Provider Relationships: An Empirical Exploratory Study in a B-to-B-setting - Applied Marketing Science / Angewandte Marketingforschung Stefanie Paluch 2012 edition

Name: Remote Service Technology Perception and Its Impact on Customer-Provider Relationships: An Empirical Exploratory Study in a B-to-B-setting - Applied Marketing Science / Angewandte Marketingforschung
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Author: Stefanie Paluch

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Remote Service Technology Perception and Its Impact on Customer-Provider Relationships: An Empirical Exploratory Study in a B-to-B-setting - Applied Marketing Science / Angewandte Marketingforschung

Stefanie Paluch

2012 edition

Stefanie Paluch employs multiple qualitative methods to explore the perception of remote services and its impact on customer-provider relationships in USA, Germany and Sweden. She develops a comprehensive model about customers' holistic remote service experience and derives theoretical propositions that reflect main influence factors.

419 pages, 54 black & white illustrations, 19 black & white tables, biography

Mediji	Grāmatas Paperback Book (Grāmata ar mīksto vāku un līmēto muguru)
Izlaists	2011. gada 23. septembris
ISBN13	9783834931009
Izdevēji	Springer Fachmedien Wiesbaden
Lapas	419
Izmēri	148 × 210 × 23 mm · 539 g
Valoda	Angļu Vācu