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Diversity in European Marketing: Text and Cases Andr?\'s Bauer 2012 edition
Diversity in European Marketing: Text and Cases
Andr?\'s Bauer
Focusing on some of the key challenges faced by managers charged with developing pan-European marketing strategies, marketing problems are placed into the context of these challenges and capture the multiple facets and implications for European marketing in an integrative manner.
278 pages, 62 black & white illustrations, 29 black & white tables, biography
| Mediji | Grāmatas Paperback Book (Grāmata ar mīksto vāku un līmēto muguru) |
| Izlaists | 2012. gada 14. marts |
| ISBN13 | 9783834914200 |
| Izdevēji | Gabler |
| Žanrs | Aspects (Academic) > Business Aspects |
| Lapas | 264 |
| Izmēri | 171 × 246 × 18 mm · 444 g |
| Valoda | Angļu |
| Redaktors | Bauer, Andras |
| Redaktors | Franch, Josep |
| Redaktors | Meise, Jan Niklas |
| Redaktors | Rudolph, Thomas |
| Redaktors | Schlegelmilch, Bodo B. |