Pastāsti draugiem par šo preci:
Analytical CRM: Developing and Maintaining Profitable Customer Relationships in Non-contractual Settings - Applied Marketing Science / Angewandte Marketingforschung Markus Wubben 2009 edition
Analytical CRM: Developing and Maintaining Profitable Customer Relationships in Non-contractual Settings - Applied Marketing Science / Angewandte Marketingforschung
Markus Wubben
Using empirical analyses on the basis of sound theoretical foundations, Markus Wübben shows how customer relationships can be broadened, i.e., how customers? cross-buying behavior can be stimulated and how customers? relationship length and depth, meaning customers? activity and purchase-levels, can be predicted.
263 pages, biography
| Mediji | Grāmatas Paperback Book (Grāmata ar mīksto vāku un līmēto muguru) |
| Izlaists | 2008. gada 9. oktobris |
| ISBN13 | 9783834912787 |
| Izdevēji | Springer Fachmedien Wiesbaden |
| Lapas | 263 |
| Izmēri | 148 × 210 × 16 mm · 353 g |
| Valoda | Angļu Vācu |
| Ieguldītājs | Prof. Dr. Florian von Wangenheim |