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The Communicating Company: Towards an Alternative Theory of Corporate Communication - Contributions to Management Science Hartmut Hubner 2007 edition
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The Communicating Company: Towards an Alternative Theory of Corporate Communication - Contributions to Management Science
Hartmut Hubner
Most research on corporate communication has concentrated on positivist approaches, leading to a limited view. It proposes an integrative framework of alternative corporate communication as a key contribution to corporate communication theory.
278 pages, 19 black & white illustrations, 18 black & white tables, biography
| Mediji | Grāmatas Paperback Book (Grāmata ar mīksto vāku un līmēto muguru) |
| Izlaists | 2007. gada 23. janvāris |
| ISBN13 | 9783790819281 |
| Izdevēji | Springer-Verlag Berlin and Heidelberg Gm |
| Lapas | 278 |
| Izmēri | 155 × 235 × 15 mm · 417 g |
| Valoda | Angļu |
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