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Rhetoric of Logos: A Primer for Visual Language Eduard Helmann
Rhetoric of Logos: A Primer for Visual Language
Eduard Helmann
The creation of a logotype as one of the most important elements of corporate design is a challenging task for communication designers. In this publication, the author illustrates how designers can utilize the tools of rhetoric, a science that dates back more than 2,500 years.
144 pages
| Mediji | Grāmatas Paperback Book (Grāmata ar mīksto vāku un līmēto muguru) |
| Izlaists | 2016. gada 6. oktobris |
| ISBN13 | 9783721209570 |
| Izdevēji | Niggli Verlag |
| Lapas | 144 |
| Izmēri | 146 × 208 × 14 mm · 258 g |
| Redaktors | Switzer, Brian |