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Strategy and Communication for Innovation Softcover reprint of the original 2nd ed. 2013 edition
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Strategy and Communication for Innovation
The innovation economy sets new standards for global business and requires efficient innovation management to plan, execute and evaluate innovation activities, establish innovation capability and coordinate resources and capacities for innovation on an intra- and inter-organizational level.
482 pages, 32 black & white illustrations, 29 colour illustrations, biography
| Mediji | Grāmatas Paperback Book (Grāmata ar mīksto vāku un līmēto muguru) |
| Izlaists | 2016. gada 27. augusts |
| ISBN13 | 9783662519677 |
| Izdevēji | Springer-Verlag Berlin and Heidelberg Gm |
| Lapas | 465 |
| Izmēri | 155 × 235 × 25 mm · 671 g |
| Valoda | Vācu |
| Redaktors | Minshall, Tim |
| Redaktors | Mortara, Letizia |
| Redaktors | Pfeffermann, Nicole |
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