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Storytelling: Branding in Practice Klaus Fog Softcover reprint of the original 2nd ed. 2010 edition
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Storytelling: Branding in Practice
Klaus Fog
In its second edition this successful book presents ten new case studies of branding in practice. Written by practitioners, it teaches and inspires students and professionals to use storytelling as a strategic tool for releasing any company's brand potential.
254 pages, 188 Illustrations, color; VI, 254 p. 188 illus. in color.
| Mediji | Grāmatas Paperback Book (Grāmata ar mīksto vāku un līmēto muguru) |
| Izlaists | 2016. gada 25. oktobris |
| ISBN13 | 9783662500231 |
| Izdevēji | Springer-Verlag Berlin and Heidelberg Gm |
| Lapas | 254 |
| Izmēri | 242 × 169 × 22 mm · 455 g |
| Valoda | Vācu |
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