Sathya Priya Govindan Balakrishnan

An online compulsive buying behaviour Sathya Priya Govindan Balakrishnan

Everything being a trend on the internet has lead easier ways for many shopaholics as they can shop through just a click. This book gives you a clearer view of how online compulsive behavior has an impact on students in Tamil Nadu, India. The book highlights various factors that influence students compulsive buying behavior and gives an in-depth knowledge about the ways to overcome such compulsive buying behavior. The study has analyzed considering various demographic details and has provided statistical evidence for this compulsive buying behavior SEM and cluster analysis has been well explained and neatly presented. The findings and suggestions provided are in the simple language that is of clear understanding. The study provides more opportunities for online marketing players for formulating marketing strategies to boost their growth whereas consumers can get awareness about their online compulsive buying behavior.