Festus Aleruchi Nmegbu

Holistic Marketing Strategy and Customers' Satisfaction Festus Aleruchi Nmegbu

Reiner (2008) said information technology, globalization, deregulation, privatization, heightened competition, industry convergence, consumer resistance, retail transformation, and dis-inter-mediation, when combined, are strong enough to topple the conventional marketing strategic formulation today. In the light of this business environment, business strategic planning model and Marketing process model which are formulated and implemented holistically from a customer, company and competitor vantage point to guarantee customers? satisfaction and profitability are recommended. This book covers these grounds which would be a useful guide for successful business operation.