Ahmad Puad Mat Som

Thailand's Tourism Disasters: Natural and Human-made Disasters Ahmad Puad Mat Som

Since the last few decades, the tourism and hospitality industry in the world generally and in Southeast Asia particularly has been subjected to several disasters and crises affecting the inbound arrivals and tourist revenue, creating multiple challenges for the private and public sectors. A wave of catastrophic events, such as the September 11 attacks on the World Trade Center in New York, terrorist attacks in Bali, Southeast Asia Tsunami, Arab spring revolution, as well as crisis management and organizational learning, have increased awareness among hospitality and tourism scholars, raising questions about how to read, manage and mitigate the effects of such events on the hospitality and tourism sectors. This monograph read the Thailand profile in depth, and investigated the impact of current disasters on one of the most popular destinations in Southeast Asia. The current crises affecting hospitality and tourism industry, and the most effective strategies for coping with such hazardous events. Furthermore, disaster and crisis management in hospitality and tourism industry.