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Determinants of Key Account Management Effectiveness Ali Asgari
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Determinants of Key Account Management Effectiveness
Ali Asgari
Key Account Management (KAM) has been described as a relationship oriented marketing approach to deal with major customers in business-to-business (B2) markets. Increasing emphasis on KAM is one of the most fundamental changes in marketing organizations, yet is under-researched and not fully understood. The objectives of this study is to explore the relationships between top management involvement, use of teams, esprit de corps, access to sales and marketing resources and KAM effectiveness.
| Mediji | Grāmatas Paperback Book (Grāmata ar mīksto vāku un līmēto muguru) |
| Izlaists | 2014. gada 27. februāris |
| ISBN13 | 9783659498374 |
| Izdevēji | LAP LAMBERT Academic Publishing |
| Lapas | 140 |
| Izmēri | 150 × 8 × 226 mm · 227 g |
| Valoda | Vācu |
