Mohammad Alamgir Hossain

Demography for Business: Demographics for Identifying Prospective Site for Superstore Mohammad Alamgir Hossain

This case study illustrated how demographic characteristics help the marketer to select the super store site selection. Today?s business world becomes more and more competitive. I have chosen demographic characteristics for site selection because it?s more accurate than normal survey and its help the marketer to eliminate the future investment risk. Some businesses are directly market driven e, g. superstore business. I have use some demographic variables like total number of population, density, household characteristics, income level, literacy rate etc. by analysis the above mentioned varibales I have selected 1st to 10th most prospective area for Agora superstore in Dhaka. By analyzing all of demographic characteristics I have found that Kotwali is the most prospective area because of this highly density, low unemployment rate, high literacy rate. After that I have selected Sutrapur is a second largest area. I have emphasised some demographic characteristics to choose the site like number of pulsation, Density, Household characteristics, Literacy rate, employment rate, marriage and divorce rate. For the superstore as they are selling consumer product so it?s mean more population