Sanmugam Annamalah

Factors Determining Consumer Adoption of Internet Banking: Internet Banking, Adoption, Demographics, Econometrics, Profiling Sanmugam Annamalah

Internet banking has played a vital role in the e-payment as it provides an online transaction platform to support many e-commerce applications such as online shopping, online auction, and Internet stock trading. In contrast to online purchases, the adoption of Internet banking is typically more complex, as it initiates a long-term relationship between the consumer and online banking services. This study examines various socioeconomic and demographic factors associated with the decision to adopt Internet banking. The Logit and OLS models were formulated to examine the decision to adopt Internet banking. The outcome from the empirical analysis demonstrates individual?s income level, computer literate,frequent visit to the bank branches and Internet access were found to be statistically significant.