Ingo Schulz-Schaeffer
Consumption, Commitment, and Community in Reward-Based Crowdfunding: An Empirical Analysis of Crowdfunding Projects Based on Gift Exchange Theory Ingo Schulz-Schaeffer

Name: Consumption, Commitment, and Community in Reward-Based Crowdfunding: An Empirical Analysis of Crowdfunding Projects Based on Gift Exchange Theory
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Author: Ingo Schulz-Schaeffer

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Consumption, Commitment, and Community in Reward-Based Crowdfunding: An Empirical Analysis of Crowdfunding Projects Based on Gift Exchange Theory

Ingo Schulz-Schaeffer

The connection between purchase and donation, between consumption and commitment, is thus established by the fact that supporters act as consumers on the one hand, but on the other hand associate a deeper meaning with the object of consumption, which motivates them to engage more strongly with this object than with ‘normal’ products.

Mediji	Grāmatas Paperback Book (Grāmata ar mīksto vāku un līmēto muguru)
Tiks izlaists	2026. gada 19. oktobris
ISBN13	9783658522872
Izdevēji	Springer Fachmedien Wiesbaden
Lapas	290
Izmēri	150 × 220 × 10 mm · 581 g (Svars (aptuveni))