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Shopping in Virtual Stores: An Empirical Analysis of Customer Experience and Gen Z’s Intention to Use Virtual Stores - BestMasters Milena Hake
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Shopping in Virtual Stores: An Empirical Analysis of Customer Experience and Gen Z’s Intention to Use Virtual Stores - BestMasters
Milena Hake
How can immersive virtual environments reshape the way Generation Z shops? This study investigates the customer experience in virtual stores, its sensory, emotional, cognitive, social and immersive dimensions and their influence on Gen Z's behavioral intention to use virtual stores as a new shopping channel in the future.
| Mediji | Grāmatas Paperback Book (Grāmata ar mīksto vāku un līmēto muguru) |
| Izlaists | 2025. gada 3. jūlijs |
| ISBN13 | 9783658486334 |
| Izdevēji | Springer Fachmedien Wiesbaden |
| Lapas | 221 |
| Izmēri | 148 × 208 × 16 mm · 322 g |
| Valoda | Vācu |
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