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Account Management Strategies in B2B Sales: Generating Customer Value and Building Sustainable Business Relationships - Methodology, Processes, Tools Hans-Peter Neeb 1st ed. 2023 edition
Account Management Strategies in B2B Sales: Generating Customer Value and Building Sustainable Business Relationships - Methodology, Processes, Tools
Hans-Peter Neeb
Using a structured method, you will learn how to set yourself up for success right from the start, increase your competitiveness, increase market share and generate more sales. In B2B sales today, it's no longer primarily about just solving the customer's problems and winning as much of the customer's budget as possible.
139 pages, 79 Illustrations, color; 18 Illustrations, black and white; XV, 139 p. 97 illus., 79 illu
| Mediji | Grāmatas Paperback Book (Grāmata ar mīksto vāku un līmēto muguru) |
| Izlaists | 2023. gada 10. janvāris |
| ISBN13 | 9783658404499 |
| Izdevēji | Springer Fachmedien Wiesbaden |
| Lapas | 139 |
| Izmēri | 150 × 220 × 10 mm · 276 g |
| Valoda | Angļu |