Pastāsti draugiem par šo preci:
Neuromarketing in Business: Identifying Implicit Purchase Drivers and Leveraging them for Sales - Management for Professionals Benny B. Briesemeister-Werner Klaus Selmer 2022 edition
Neuromarketing in Business: Identifying Implicit Purchase Drivers and Leveraging them for Sales - Management for Professionals
Benny B. Briesemeister-Werner Klaus Selmer
It brings together real-world use cases in the area of applied neuroscience, collected from the globally leading consumer neuroscience companies and their clients. The use cases come from a variety of business areas, from advertising research to store design, from finding the right name for a brand to designing a compelling website.
140 pages, 52 Illustrations, black and white; VIII, 140 p. 52 illus.
| Mediji | Grāmatas Paperback Book (Grāmata ar mīksto vāku un līmēto muguru) |
| Izlaists | 2023. gada 5. janvāris |
| ISBN13 | 9783658351878 |
| Izdevēji | Springer Fachmedien Wiesbaden |
| Lapas | 140 |
| Izmēri | 234 × 155 × 11 mm · 242 g |
| Valoda | Angļu |
| Redaktors | Briesemeister, Benny B. |
| Redaktors | Selmer, Werner Klaus |
Ziemassvētku dāvanas var atgriezt līdz 31. janvārim