Neuromarketing in Business: Identifying Implicit Purchase Drivers and Leveraging them for Sales - Management for Professionals -  - Grāmatas - Springer Fachmedien Wiesbaden - 9783658351847 - 2022. gada 4. janvāris
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Neuromarketing in Business: Identifying Implicit Purchase Drivers and Leveraging them for Sales - Management for Professionals 2022 edition

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It brings together real-world use cases in the area of applied neuroscience, collected from the globally leading consumer neuroscience companies and their clients. The use cases come from a variety of business areas, from advertising research to store design, from finding the right name for a brand to designing a compelling website.


140 pages, 52 Illustrations, black and white; VIII, 140 p. 52 illus.

Mediji Grāmatas     Hardcover Book   (Grāmata ar cieto muguriņu un vāku)
Izlaists 2022. gada 4. janvāris
ISBN13 9783658351847
Izdevēji Springer Fachmedien Wiesbaden
Lapas 140
Izmēri 242 × 165 × 15 mm   ·   350 g
Valoda Angļu  
Redaktors Briesemeister, Benny B.
Redaktors Selmer, Werner Klaus

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