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Perceived Brand Localness: An Empirical Study of the German Fashion Market - Business Analytics Jorg Igelbrink 2020 Edition
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Perceived Brand Localness: An Empirical Study of the German Fashion Market - Business Analytics
Jorg Igelbrink
Jörg Igelbrink’s study provides the disclosure of a comprehensive explanation approach of the consumers purchase motivation and attitude towards local fashion brands. In the research field of consumer behaviour the new consumer typology illustrates both the consumer purchase motivation and derived local fashion brand positioning.
320 pages, 45 Illustrations, black and white; XXI, 320 p. 45 illus.
| Mediji | Grāmatas Paperback Book (Grāmata ar mīksto vāku un līmēto muguru) |
| Izlaists | 2019. gada 3. decembris |
| ISBN13 | 9783658287665 |
| Izdevēji | Springer Fachmedien Wiesbaden |
| Lapas | 320 |
| Izmēri | 150 × 220 × 10 mm · 454 g |
| Valoda | Vācu |
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