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Re-Modeling the Brand Purchase Funnel: Conceptualization and Empirical Application - Innovatives Markenmanagement Alexander Dierks 1st ed. 2017 edition
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Re-Modeling the Brand Purchase Funnel: Conceptualization and Empirical Application - Innovatives Markenmanagement
Alexander Dierks
Alexander Dierks conceptualizes and applies a more nuanced model of the brand purchase funnel.
386 pages, 20 black & white illustrations, 2 colour illustrations, 2 colour tables, biography
| Mediji | Grāmatas Paperback Book (Grāmata ar mīksto vāku un līmēto muguru) |
| Izlaists | 2017. gada 13. aprīlis |
| ISBN13 | 9783658178215 |
| Izdevēji | Springer Fachmedien Wiesbaden |
| Lapas | 386 |
| Izmēri | 148 × 210 × 21 mm · 521 g |
| Valoda | Vācu |
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