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Measuring Country Image: Theory, Method, and Effects Alexander Buhmann 1st ed. 2016 edition
Measuring Country Image: Theory, Method, and Effects
Alexander Buhmann
Alexander Buhmann develops a new model for measuring the constitution and effects of country images by combining well-established concepts from national identity theory and attitude theory with a recent model from reputation management.
163 pages, 15 black & white illustrations, biography
| Mediji | Grāmatas Paperback Book (Grāmata ar mīksto vāku un līmēto muguru) |
| Izlaists | 2016. gada 5. septembris |
| ISBN13 | 9783658154066 |
| Izdevēji | Springer |
| Lapas | 147 |
| Izmēri | 148 × 210 × 9 mm · 204 g |
| Valoda | Vācu |
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