Pastāsti draugiem par šo preci:
Targeting Using Augmented Data in Database Marketing: Decision Factors for Evaluating External Sources Bettina Huttenrauch 1st ed. 2016 edition
Targeting Using Augmented Data in Database Marketing: Decision Factors for Evaluating External Sources
Bettina Huttenrauch
website click behavior, surveys, or social media data - can and cannot be used for data augmentation. Data augmentation is a beneficial tool for companies to use external data, if the internal data basis for targeting is not sufficient to reach the customers with the highest propensity.
365 pages, 49 black & white illustrations, biography
| Mediji | Grāmatas Paperback Book (Grāmata ar mīksto vāku un līmēto muguru) |
| Izlaists | 2016. gada 22. jūnijs |
| ISBN13 | 9783658145767 |
| Izdevēji | Springer |
| Lapas | 343 |
| Izmēri | 148 × 210 × 19 mm · 439 g |
| Valoda | Vācu |