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Service Fascination: Gaining Competitive Advantage through Experiential Self-Service Systems Christian Zagel 1st ed. 2016 edition
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Service Fascination: Gaining Competitive Advantage through Experiential Self-Service Systems
Christian Zagel
Christian Zagel presents a new way of innovating, measuring, and improving self-service systems for retail environments in the context of Customer Experience Management.
338 pages, 140 black & white illustrations, 59 black & white tables, biography
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