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Use of Market Data in the Recruitment of High Potentials: Segmentation and Targeting in Human Resources in the Pharmaceutical Industry Jan Posthumus 2015 Edition
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Use of Market Data in the Recruitment of High Potentials: Segmentation and Targeting in Human Resources in the Pharmaceutical Industry
Jan Posthumus
In his study, Jan Posthumus uses the grounded theory method to explore the implementation of marketing instruments such as segmentation and targeting in the recruitment of high potentials in the pharmaceutical industry.
203 pages, 8 black & white illustrations, 11 black & white tables, biography
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