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Innovation in a High Technology B2B Context: Exploring Supply Networks, Processes and Management Monika Maria Moehring 2014 edition
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Innovation in a High Technology B2B Context: Exploring Supply Networks, Processes and Management
Monika Maria Moehring
Investment goods and services require the particular acceptance of buying, technical and strategic departments in customer organisations. The empirical evidence of large scale consumer (B2C) studies therefore bear no validity for B2B decision scenarios in large corporations.
316 pages, 50 black & white illustrations, 36 black & white tables, biography
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