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Realizing Business Model Innovation: A Strategic Approach for Business Unit Managers Martin Trapp 2014 edition
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Realizing Business Model Innovation: A Strategic Approach for Business Unit Managers
Martin Trapp
Today's profound environmental dynamics render it increasingly difficult for firms to sustain business models with returns above the industry average. These practices support business unit managers in successfully realizing business model innovation and, together, establish a deliberate, strategic-level management approach.
184 pages, 28 black & white illustrations, 42 black & white tables, biography
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