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International Small and Medium-Sized Enterprises: Internationalization Patterns, Mode Changes, Configurations and Success Factors - Handel und Internationales Marketing Retailing and International Marketing Edith Olejnik
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International Small and Medium-Sized Enterprises: Internationalization Patterns, Mode Changes, Configurations and Success Factors - Handel und Internationales Marketing Retailing and International Marketing
Edith Olejnik
With growing international business, small and medium-sized enterprises (SMEs) have been faced with increased competition, but also with enhanced opportunities.
200 pages, 40 black & white illustrations, biography
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