Rashesh Dave

How will Generation Y's Skill in Network Marketing impact 'Purchase Social Responsibility' in the Automobile Sector in India? Rashesh Dave

Master's Thesis from the year 2014 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, Social Media, grade: 1,3 German Grade (A+), Würzburg-Schweinfurt University of Applied Sciences (Hochschule für angewandte Wissenschaften Würzburg-Schweinfurt), course: How will Generation Y's Skill in Network Marketing impact 'Purchase Social Responsibility' in the Automobile Sector in India?, language: English, comment: Prof. TU Munich Rashesh Dave poses a most interesting challenge: Is Generation Y interested in giving the automotive producers the kind of feedback that would impact the ways they design, source, make and deliver their automobiles? The thesis is well written, well structure, well documented and keeps the readers interest throughout the whole work. I am impressed with the time, care and efforts given. And I particularly like the qualitative approach and the value the various interviews bring to the whole effort., abstract: Gen Y in India is highly active and enthusiastic when it comes for finding information but when the same Gen Y is subjected towards giving feedback or towards a rating system, they become pessimistic. Nevertheless the automobile industry has failed to gain Purchase Social Responsibility due to short-term profit goals and lack of ability to see a big picture in a competing market. The young owners (age ranging from 25-35) of Original Equipment Manufactures (OEMs) and dealers in market pertain greed to earn more in short span of time. Due to negligence in understanding the volatile Indian Rules and Regulations of Automobile industries cars are pulled back from the markets which again causing a chain reaction and companies have to face losses. Although the companies were doing great in terms of Purchase Social Responsibility. Where is the problem? What if the current opportunity of growth is lost by the young guns of India - A nightmare? What if I say there are 58 million tweets per day per yet no sign of e