A strategic analysis of Scandinavian airlines (SAS) - Johannes Walder - Grāmatas - Grin Publishing - 9783656407973 - 2013. gada 16. aprīlis
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Johannes Walder
A strategic analysis of Scandinavian airlines (SAS)

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Scholarly Research Paper from the year 2012 in the subject Business economics - Business Management, Corporate Governance, grade: 74%, University of Greenwich (Business), course: Strategic Management, language: English, abstract: Scandinavian airlines, SAS, was founded as a consortium of the national airlines of Denmark, Sweden and Norway in 1946, to operate international flights. SAS has been the first airline to fly a route from Copenhagen over the arctic pole to Tokyo in Japan (www.staralliance.com). However, in 1981 the company have had two years of losses in a row after a long period of positive net profits (Ghoshal, 1988). This essay will examine the change of strategy causing a turnaround that made them profitable again.

16 pages

Mediji Grāmatas     Paperback Book   (Grāmata ar mīksto vāku un līmēto muguru)
Izlaists 2013. gada 16. aprīlis
ISBN13 9783656407973
Izdevēji Grin Publishing
Lapas 16
Izmēri 178 × 254 × 1 mm   ·   40 g
Valoda Vācu  

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