Susanna Mandorf

Strategic Management of Complexity: Mastering of Complexity in small and medium-sized enterprises (SME) within a Balanced Scorecard (BSC) Analysis for the special case of the additional Perspective E-Business Susanna Mandorf

Doctoral Thesis / Dissertation from the year 2009 in the subject Business economics - Business Management, Corporate Governance, grade: A, Comenius University in Bratislava (Department of Management), course: Corporate Management, language: English, comment: In practice most of the SME use only the four basic perspectives that are described in the fundamental literature. They do neither dare to create alterations of the perspectives nor to change or modify the shown procedure. These companies need a support, how to add the e-business perspective to consider the digital economy. For this reason it is necessary to give stimulation to the business practice, how to handle goals, structures and initiatives of such a new perspective. , abstract: KAPLAN/NORTON suggested an enlargement or change of the BSC perspectives to be able to adjust the scorecard system to the individual situation of each company. They were aware that their four classic perspectives were not the central dimensions for every time, but need to be adjusted, when the economic environment of a company changes. Exactly such a change happened, when the digital economy appeared. That is a main reason, why a new perspective is important to consider the e-business strategy. In practice most of the SME use only the four basic perspectives that are described in the fundamental literature. They do neither dare to create alterations of the perspectives nor to change or modify the shown procedure. These companies need a support, how to add the e-business perspective to consider the digital economy. For this reason it is necessary to give stimulation to the business practice, how to handle goals, structures and initiatives of such a new perspective. There is a permanently increasing supply of hardware and software solutions to support or partly take over the processes of the company. The balanced scorecard respects soft facts in its calculations. In the digital economy these soft facts become more and more impo