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Strategic International Marketing Hans G. Meissner Softcover reprint of the original 1st ed. 1990 edition
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Strategic International Marketing
Hans G. Meissner
International marketing strategies are an essential part of the growing process of internationalization of markets and companies. At the same time, the rise of buyers' markets and market saturation in important market segments in most industrial countries is creating an increasingly marketing orientation in many companies.
178 pages, 5 black & white illustrations, 33 black & white tables, biography
| Mediji | Grāmatas Paperback Book (Grāmata ar mīksto vāku un līmēto muguru) |
| Izlaists | 2011. gada 6. decembris |
| ISBN13 | 9783642754791 |
| Izdevēji | Springer-Verlag Berlin and Heidelberg Gm |
| Lapas | 178 |
| Izmēri | 155 × 235 × 10 mm · 281 g |
| Valoda | Angļu |
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