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Data, Expert Knowledge and Decisions: An Interdisciplinary Approach with Emphasis on Marketing Applications Wolfgang a Gaul Softcover reprint of the original 1st ed. 1988 edition
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Data, Expert Knowledge and Decisions: An Interdisciplinary Approach with Emphasis on Marketing Applications
Wolfgang a Gaul
Concrete interconnections between data analysis and marketing can be seen in the contributions on classification and unfolding of market data, market segmentation by forced classification, conjoint analysis applications, ideal point product mapping, MDS in telecommunications pricing and multi-mode marketing data evaluations.
392 pages, biography
| Mediji | Grāmatas Paperback Book (Grāmata ar mīksto vāku un līmēto muguru) |
| Izlaists | 2012. gada 7. janvāris |
| ISBN13 | 9783642734915 |
| Izdevēji | Springer-Verlag Berlin and Heidelberg Gm |
| Lapas | 380 |
| Izmēri | 170 × 244 × 20 mm · 621 g |
| Valoda | Vācu |
| Redaktors | Gaul, Wolfgang A. |
| Redaktors | Schader, Martin |
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