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Developing International Strategies: Going and Being International for Medium-sized Companies Rudolf Grunig 2012 edition
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Developing International Strategies: Going and Being International for Medium-sized Companies
Rudolf Grunig
This is where the book makes its contribution, putting forward suggestions for medium-sized companies to become a winner of internationalization. After a comprehensive introduction to internationalization and to strategic planning, concrete recommendations are made: The book first looks at going international for new markets.
368 pages, biography
| Mediji | Grāmatas Paperback Book (Grāmata ar mīksto vāku un līmēto muguru) |
| Izlaists | 2013. gada 30. novembris |
| ISBN13 | 9783642445972 |
| Izdevēji | Springer-Verlag Berlin and Heidelberg Gm |
| Lapas | 368 |
| Izmēri | 155 × 235 × 21 mm · 548 g |
| Valoda | Angļu |
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