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Neuroelectrical Brain Imaging Tools for the Study of the Efficacy of TV Advertising Stimuli and their Application to Neuromarketing - Biosystems & Biorobotics Giovanni Vecchiato 2013 edition
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Neuroelectrical Brain Imaging Tools for the Study of the Efficacy of TV Advertising Stimuli and their Application to Neuromarketing - Biosystems & Biorobotics
Giovanni Vecchiato
In this book the authors describe their original research on the potential of both standard and high-resolution electroencephalography (EEG) for analyzing brain activity in response to TV advertising.
136 pages, biography
| Mediji | Grāmatas Paperback Book (Grāmata ar mīksto vāku un līmēto muguru) |
| Izlaists | 2015. gada 23. jūnijs |
| Oriģinālā izdošanas datums | 2013 |
| ISBN13 | 9783642436765 |
| Izdevēji | Springer-Verlag Berlin and Heidelberg Gm |
| Lapas | 136 |
| Izmēri | 155 × 235 × 8 mm · 226 g |
| Valoda | Vācu |
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