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Strategy and Communication for Innovation Nicole Pfeffermann 2nd ed. 2013 edition
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Strategy and Communication for Innovation
Nicole Pfeffermann
The innovation economy sets new standards for global business and requires efficient innovation management to plan, execute and evaluate innovation activities, establish innovation capability and coordinate resources and capacities for innovation on an intra- and inter-organizational level.
498 pages, 32 black & white illustrations, 29 colour illustrations, biography
| Mediji | Grāmatas Hardcover Book (Grāmata ar cieto muguriņu un vāku) |
| Izlaists | 2014. gada 20. janvāris |
| ISBN13 | 9783642414787 |
| Izdevēji | Springer-Verlag Berlin and Heidelberg Gm |
| Žanrs | Aspects (Academic) > Business Aspects |
| Lapas | 465 |
| Izmēri | 163 × 240 × 30 mm · 848 g |
| Valoda | Franču |
| Redaktors | Minshall, Tim |
| Redaktors | Mortara, Letizia |
| Redaktors | Pfeffermann, Nicole |
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