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Brand Growth Barriers: Identify, Understand, and Overcome Them - Management for Professionals Ralph Kruger 2013 edition
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Brand Growth Barriers: Identify, Understand, and Overcome Them - Management for Professionals
Ralph Kruger
How can a brand - whether products or services, B2B or B2C, big or small - get back onto a growth track, even in economically difficult times? In this book they present their Brand Growth Barrier Model, which makes it possible for businesses to identify, understand and overcome the barriers to and in their own brands.
152 pages, 14 black & white illustrations, biography
| Mediji | Grāmatas Hardcover Book (Grāmata ar cieto muguriņu un vāku) |
| Izlaists | 2013. gada 1. jūlijs |
| ISBN13 | 9783642371073 |
| Izdevēji | Springer-Verlag Berlin and Heidelberg Gm |
| Lapas | 137 |
| Izmēri | 155 × 235 × 9 mm · 390 g |
| Valoda | Angļu |
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