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Marketing Cases from Emerging Markets Dilip Mutum 2014 edition
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Marketing Cases from Emerging Markets
Dilip Mutum
Despite the fact that experts acknowledge the importance of the emerging markets, there is a dearth of real case studies specially focussed on marketing issues. With its case studies, collection of questions, and real-life marketing examples, this book offers unique benefits to marketing students and educators across the world.
350 pages, 6 black & white illustrations, biography
| Mediji | Grāmatas Hardcover Book (Grāmata ar cieto muguriņu un vāku) |
| Izlaists | 2013. gada 16. septembris |
| ISBN13 | 9783642368608 |
| Izdevēji | Springer-Verlag Berlin and Heidelberg Gm |
| Žanrs | Aspects (Academic) > Business Aspects |
| Lapas | 167 |
| Izmēri | 240 × 160 × 15 mm · 410 g |
| Valoda | Vācu |
| Redaktors | Kipnis, Eva |
| Redaktors | Mutum, Dilip |
| Redaktors | Roy, Sanjit Kumar |
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