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Mass Customization: An Exploration of European Characteristics - SpringerBriefs in Business Paolo Coletti 2011 edition
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Mass Customization: An Exploration of European Characteristics - SpringerBriefs in Business
Paolo Coletti
With only few companies having taken this promising path, the authors believe that Mass Customization and Mass Customization related marketing strategies will play an essential role in the future and prompt both market leaders and their competitors to offer customization on a large scale for a vast variety of products.
110 pages, 20 black & white illustrations, 66 black & white tables, biography
| Mediji | Grāmatas Paperback Book (Grāmata ar mīksto vāku un līmēto muguru) |
| Izlaists | 2011. gada 3. aprīlis |
| ISBN13 | 9783642183898 |
| Izdevēji | Springer-Verlag Berlin and Heidelberg Gm |
| Lapas | 100 |
| Izmēri | 158 × 237 × 8 mm · 136 g |
| Valoda | Angļu |
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