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Collaborative Promotions: Optimizing Retail Supply Chains with Upstream Information Sharing - Lecture Notes in Economics and Mathematical Systems Daniela Wiehenbrauk 2010 edition
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Collaborative Promotions: Optimizing Retail Supply Chains with Upstream Information Sharing - Lecture Notes in Economics and Mathematical Systems
Daniela Wiehenbrauk
Promotions are at the same time beloved and feared by both food retailers and branded goods manufacturers in today's retail environment. Based on a joint inventory and pricing model and an empirical analysis, it shows that the supply chain efficiency gains from collaborative promotions result in a win for customers, retailers and the manufacturer.
153 pages, 46 black & white illustrations, 18 black & white tables, biography
| Mediji | Grāmatas Paperback Book (Grāmata ar mīksto vāku un līmēto muguru) |
| Izlaists | 2010. gada 18. septembris |
| ISBN13 | 9783642133923 |
| Izdevēji | Springer-Verlag Berlin and Heidelberg Gm |
| Lapas | 153 |
| Izmēri | 155 × 235 × 9 mm · 254 g |
| Valoda | Angļu |
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