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Ebusiness & Ecommerce: Managing the Digital Value Chain Andreas Meier 2009 edition
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Ebusiness & Ecommerce: Managing the Digital Value Chain
Andreas Meier
This textbook focuses on the members of the digital value chain of eBusiness and eCommerce and dedicates a separate chapter to each member part: eProducts & eServices, eProcurement, eMarketing, eContracting, eDistribution, ePayment, as well as eCustomer Relationship Management.
222 pages, 98 black & white illustrations, biography
| Mediji | Grāmatas Paperback Book (Grāmata ar mīksto vāku un līmēto muguru) |
| Izlaists | 2010. gada 19. oktobris |
| ISBN13 | 9783642100390 |
| Izdevēji | Springer-Verlag Berlin and Heidelberg Gm |
| Lapas | 222 |
| Izmēri | 193 × 260 × 15 mm · 498 g |
| Valoda | Angļu |
| Tulks | Gosselin, Elizabeth |
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