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Optimal Bundling: Marketing Strategies for Improving Economic Performance Ralph Fuerderer Softcover reprint of hardcover 1st ed. 1999 edition
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Optimal Bundling: Marketing Strategies for Improving Economic Performance
Ralph Fuerderer
Leading scientists present their latest research results in the area of product and price bundling, with respect to optimization as well as to behavioral bundling approaches. In addition the reader will learn how to implement bundling strategies and how to set up a bundling concept.
308 pages, 15 black & white illustrations, 48 black & white tables, biography
| Mediji | Grāmatas Paperback Book (Grāmata ar mīksto vāku un līmēto muguru) |
| Izlaists | 2010. gada 9. decembris |
| ISBN13 | 9783642084591 |
| Izdevēji | Springer-Verlag Berlin and Heidelberg Gm |
| Lapas | 299 |
| Izmēri | 155 × 235 × 16 mm · 480 g |
| Valoda | Vācu |
| Redaktors | Fuerderer, Ralph |
| Redaktors | Herrmann, Andreas |
| Redaktors | Wuebker, Georg |
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