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Customer Relationship Management: Organizational and Technological Perspectives Federico Rajola 2003 edition
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Customer Relationship Management: Organizational and Technological Perspectives
Federico Rajola
Companies and financial institutions are employing operational information systems in an efficient way. While they have consolidated a strong level of knowledge in management information systems, there is still a lack of knowledge on the right way to apply customer relationship management (CRM) systems under a business perspective.
172 pages, 13 black & white tables, biography
| Mediji | Grāmatas Paperback Book (Grāmata ar mīksto vāku un līmēto muguru) |
| Izlaists | 2012. gada 14. marts |
| ISBN13 | 9783642078859 |
| Izdevēji | Springer-Verlag Berlin and Heidelberg Gm |
| Lapas | 172 |
| Izmēri | 155 × 235 × 10 mm · 296 g |
| Valoda | Angļu |
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