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Market-Oriented Technology Management: Innovating for Profit in Entrepreneurial Times Fred Y. Phillips Softcover reprint of hardcover 1st ed. 2001 edition
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Market-Oriented Technology Management: Innovating for Profit in Entrepreneurial Times
Fred Y. Phillips
This book develops the fundamentals of technology cycles, technology acquisition, core technology management, and technology policy. The book has been tested on students undertaking MBA courses at Austins Technology Incubator, Texas, and on managers and executives at Oregons Silicon Forest. The books emphasis on marketing is a distinctive feature.
418 pages, 43 black & white tables, biography
| Mediji | Grāmatas Paperback Book (Grāmata ar mīksto vāku un līmēto muguru) |
| Izlaists | 2010. gada 30. novembris |
| ISBN13 | 9783642074561 |
| Izdevēji | Springer-Verlag Berlin and Heidelberg Gm |
| Lapas | 418 |
| Izmēri | 155 × 235 × 22 mm · 612 g |
| Valoda | Angļu |
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