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The Seven Principles of WOM and Buzz Marketing: Crossing the Tipping Point Panos Mourdoukoutas 2010 edition
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The Seven Principles of WOM and Buzz Marketing: Crossing the Tipping Point
Panos Mourdoukoutas
Why are word-of-mouth (WOM) campaigns effective for some products while not for others? This book presents seven simple steps to launch an effective word-of-mouth and buzz campaign that helps products to cross the tipping point and to reach the mass market.
104 pages, 16 black & white tables, biography
| Mediji | Grāmatas Hardcover Book (Grāmata ar cieto muguriņu un vāku) |
| Izlaists | 2009. gada 15. oktobris |
| ISBN13 | 9783642021084 |
| Izdevēji | Springer-Verlag Berlin and Heidelberg Gm |
| Lapas | 104 |
| Izmēri | 155 × 235 × 7 mm · 362 g |
| Valoda | Angļu |
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