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Customer Response Towards Marketing of Packaged Drinking Water R. Nithya
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Customer Response Towards Marketing of Packaged Drinking Water
R. Nithya
This book highlights the customer perception in marketing of drinking water. The objective behind exploring customer perception was to understand the necessity of customers and their expectations towards the drinking water manufacturing industry. The study was undertaken in Coimbatore district of Tamilnadu, India. The book helps the readers to think about marketing strategies. Based on the findings of the study certain recommendations were proposed in the end to bridge the gap between the manufacturers, retailers and customers.
| Mediji | Grāmatas Paperback Book (Grāmata ar mīksto vāku un līmēto muguru) |
| Izlaists | 2014. gada 30. jūnijs |
| ISBN13 | 9783639716627 |
| Izdevēji | Scholars' Press |
| Lapas | 160 |
| Izmēri | 152 × 229 × 9 mm · 256 g |
| Valoda | Vācu |
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