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Development of a Brand-devotion Scale: Measuring, Quantifying and Understanding Brand Devotion in Customers Matthias Bolda
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Development of a Brand-devotion Scale: Measuring, Quantifying and Understanding Brand Devotion in Customers
Matthias Bolda
This book summarizes, then expands current theories in brand-loyalty and -devotion while introducing a way to explore quantitative studies. In collaboration with Elisabeth A. Pichler and Andrea Hemetsberger, the author translates an extensive qualitative questionnaire into a useful and efficient tool. He successfully optimizes a set of questions to quantify the level of brand devotion in customers and gives insight on the direct relation to profitability.
| Mediji | Grāmatas Paperback Book (Grāmata ar mīksto vāku un līmēto muguru) |
| Izlaists | 2013. gada 12. februāris |
| ISBN13 | 9783639463729 |
| Izdevēji | AV Akademikerverlag |
| Lapas | 160 |
| Izmēri | 150 × 220 × 10 mm · 256 g |
| Valoda | Vācu |
Skatīt visus Matthias Bolda ( piem., Paperback Book )