User Acceptance of E-commerce in the Tourism Industry: an Application of the Technology Acceptance Model - Jannik Horsmann - Grāmatas - VDM Verlag Dr. Müller - 9783639310603 - 2010. gada 23. novembris
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User Acceptance of E-commerce in the Tourism Industry: an Application of the Technology Acceptance Model

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Paredzamā piegāde . gada 11. - 25. nov.
Ziemassvētku dāvanas var atgriezt līdz 31. janvārim
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This work identifies the major causes, both positive and negative, affecting the growth of e-Commerce within the tourism industry. It examines the use of e-Commerce within the holiday booking process by applying the technology acceptance model. An extensive survey has been conducted in order to assess the current knowledge and usage of e-Commerce. The book is directed at both, academics and students within the tourism domain.

Mediji Grāmatas     Paperback Book   (Grāmata ar mīksto vāku un līmēto muguru)
Izlaists 2010. gada 23. novembris
ISBN13 9783639310603
Izdevēji VDM Verlag Dr. Müller
Lapas 60
Izmēri 226 × 4 × 150 mm   ·   99 g
Valoda Angļu  

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