Pastāsti draugiem par šo preci:
User Acceptance of E-commerce in the Tourism Industry: an Application of the Technology Acceptance Model Jannik Horsmann
User Acceptance of E-commerce in the Tourism Industry: an Application of the Technology Acceptance Model
Jannik Horsmann
This work identifies the major causes, both positive and negative, affecting the growth of e-Commerce within the tourism industry. It examines the use of e-Commerce within the holiday booking process by applying the technology acceptance model. An extensive survey has been conducted in order to assess the current knowledge and usage of e-Commerce. The book is directed at both, academics and students within the tourism domain.
| Mediji | Grāmatas Paperback Book (Grāmata ar mīksto vāku un līmēto muguru) |
| Izlaists | 2010. gada 23. novembris |
| ISBN13 | 9783639310603 |
| Izdevēji | VDM Verlag Dr. Müller |
| Lapas | 60 |
| Izmēri | 226 × 4 × 150 mm · 99 g |
| Valoda | Angļu |
Ziemassvētku dāvanas var atgriezt līdz 31. janvārim