Doris Schmallegger

Aboriginal Tourism Development in Central Australia: How to Reach the Four-wheel-drive Market Doris Schmallegger

Aboriginal cultural tourism has been recognised as one of the main pillars of tourism in desert Australia. Despite substantial investment by government marketing and economic development agencies, the success of Aboriginal tourism has been limited in the past. Increasing the opportunities for Aboriginal tourism development in remote desert Australia might require an extended range and diversity of products and new distribution strategies to access new markets. This book reports on a study that analysed the potential of the four- wheel-drive (4WD) market to stimulate Aboriginal tourism in central Australia. The study investigates 4WD travellers¿ demand for Aboriginal tourism products and analyses how these products need to be distributed to reach this highly independent and mobile market. The results of this research are relevant to both tourism practitioners and academics interested in the development of 4WD tourism and Aboriginal tourism in some of the remotest parts of Australia.